Where to start?


At natific we often speak about building quality into the design and naturally include sustainability. To actively address potential issues from the start. A great way to start is to prevent issues with poorly specified colors rapidly escalating down the supply chain, creating huge additional costs.

Just like forecasting fashion trends, it’s possible to foresee problem scenarios in your production.


Labdips are a significant supply chain cost and resource drain as new swatches frequently are developed and sent back and forth across the world creating weeks of communication and misunderstandings. Industry wide research and assessment consistently shows that a larger number of repeat lab dip submits do not improve the quality of the color matching for the final product.

We have worked hard to tackle this issue
Feedback we mostly hear from brands, retailers and suppliers regarding our color and quality compliance services is time and money saved, together with increased quality. Outcomes that also can be translated into sustainability. Brands, retailers and suppliers all experience:

  • Higher efficiency and shorter lead time
  • Great saving of airfreight charges, extra labor etc.
  • Improved managing and resolving of color errors
  • Better focus on the quality of the color and fabric
A first step is to be able to anticipate how your choice of colors, finishes and materials most likely will perform during the production.

Let’s have a look at navy and white
As every spring season will see fashion brands with navy and white as a strong feature range. It is usually a big volume buy as it is a safe classic combination that people like and never seem to tire of this fresh change from the harshness of black of the little black dress of the Christmas and New Years festive seasons.

Two levels of navy are always popular. One is very deep and dark and the other a lighter tone like "French Navy". This color trend is also usually fashioned to garments with a nautical influence and this of course includes stripes usually with cream or white. This years trend for stripes extends to multicolor combinations, giving newness and excitement and of course new challenges for the dyers.

Prior to sending any requests to your vendor or mill about this trend, technical inputs to consider are:

  • How to ensure colorfastness to water, perspiration or washing?
  • How to ensure the navy part does not bleed on the white strips?
Today's best available technologies to achieve required high fastness performance are:

  • Selecting the best performing dyes
  • Color block the white strips
  • Spin Dyeing by using WRSD technology*
*SpinDye’s revolutionary new way of producing fabric reduces water and chemical usage and cuts the carbon footprint number in half. Dyeing is normally done in a special solution containing pigment, chemicals and a lot of water. With SpinDye, pigments are instead added to the spinning solution before the solution is extruded through the spinneret. Through this process, the color pigments become a part of the fiber and the SpinDye fabric gains excellent colorfastness.



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