natific is a privately owned Swiss company that has been creating unrivaled digital color technology in the textile industry for over a decade. Our offerings include a range of CLM products and services.
natific provides a variety of software systems and services designed to help global brands and retailers manage the color lifecycle of a product. As the strongest advocate for our customers, we focus on product development and production data collection, process improvement, and specific training within our client’s organizations. Our systems are focused on meeting both current and future color execution needs.
Whether it be monitoring lab development color approvals, or the expert know-how to execute a new fashion program, natific can support you with expert technical resources and systems to meet your business needs. Our systems are designed to ensure a supplier’s ability to accurately and precisely develop and execute color over the production life of a product while seamlessly integrating into existing PLM systems and processes.
Check out our products and services to find out how you can cut 4-6 weeks from your development cycle and increase your color quality at the same time.
Meet the team
Doug Bynum has been involved in the Color World since attending NC State University’s College of Textiles to earn his degree in Textile Chemistry. He has over 30 years of experience in dyeing and finishing, textile manufacturing and global color management. For the last 20 years, he has devoted his career to helping brands and producers accurately and precisely execute color using digital color standards around the world. At natific his primary role includes business development and systems design and implementation for natific clients. He still consults for brands and mills to address production related issues as required by natific customers.
Andreas Roth has worked for 25 years in the chemical industry with several responsibilities in various areas related to the textile dyeing and finishing industry. Being also an early computer pioneer, Andreas started the company natific in 2005 and since then has led the company as its Chairman.
Christoph is Senior Partner and Co-Founder of natific AG Switzerland in 2008. Christoph holds a degree from University of Manchester Institute of Science and Technology (UMIST) in Textile Technology and Management, and a Master in Operations Management from Manchester Business School. He carries many years’ experience working for leading Apparel Brands and vertically integrated Retailers, gaining understanding of the complex challenges facing global brands today. Speaking the language of both dyers and designers, Christoph leads teams to deliver systems, certifications, consultancy and training to enable full potential of global digital color and ROI.
Claudia Dubler has over 18 years of education and experience in textile dyeing and finishing, including a Swiss Confederate Master Degree on the subject. Her professional background includes 8 years of lab experience in the textile field at Clariant before joining natific in 2008 where she was instrumental in shaping the audit and certification process. As Head of Auditing Claudia manages onsite certifications for all brands joining natific’s certification programs. She is involved with training and educating operators/merchandisers in textile factories and offices on software use and following retailer’s procedures.