BEFORE YOU PROCEED WITH YOUR SS18 COLLECTION – NOW IS THE TIME TO BE SMART
Did you choose any of the Spring 18 Première Vision colors for your SS18 collection?
Let’s have a look on how you will save days or even weeks and hundreds or even thousands of USD on your SS18 collection.
(Pic: Drapers online)
How to avoid customer disappointment and headaches in your supply chain
Acid green, shocking fuchsia, heady mauve, morning blue, salmon pink, and air grey… these are colors in the trend area of the spring 18 edition of Paris textile trade show Première Vision.
Drapers online advise that these colors are “heralding a new mood of optimism and energy for the season ahead”. But if you’re not working proactively, they can also give you a major headache and leave your customers with a big disappointment.
Andreas Roth, one of natific’s color technical experts, took a quick overview look at the colors of the PV spring 2018 palette, noticing a few critical challenges with some colors. It’s important to address these issues prior to sending your color requests to your suppliers.
Buying a color standard from any of the color standard providers isn’t enough. Read more about color standards in this article: “What most people don’t know about color standards”.
COLOR CHALLENGES TO ADDRESS PRIOR TO SENDING YOUR SS18 REQUESTS
Bright and Fluorescent Red
– Low Lightfastness on Nylon when C.I. Acid Red 52 or 131 are required.
– Low lightfastness on cationic dyeable polyester.
– Not feasible on cellulosic fiber.
Turquoise and Bright Green
– Polyester sample flare distinctly duller in fluorescent light when compared to the color standards which normally are cotton.
– Some dyestuff flare distinctly red in incandescent, special dyestuff selection is required.
– Color standards often flare distinctly green in store light. An optimized curve is required which shows a better color consistency, and special dyestuff combination is required.
– Photochromism (reversible change of color when exposed to light). An optimization of the reflectance curve to allow special dyestuff combination is required.
Light colors in general
– Some color standards, in particular their reflectance curve, support the use of commodity dyes with low lightfastness. An optimization of the curve will promote the use of better performing dyes.
We also notice quite a few greys and greyed colored neutrals such as greyed lilacs in the PV SS18 color palette. Achieving these shades and good continuity can be a challenge.
Working proactive and predictive with your colors at the trend stage supports the total supply chain and will save tremendous of time and money for all participant.
While helping you achieve your SS18 colors, we can also optimize your color standards so they show a low color inconstancy in your new LED lights.
your natific team