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2017 a year to shout (crow) about color

People born in a year of the Rooster are very observant, resourceful, courageous, and talented. They like to be the center of attention and always appear attractive and beautiful. Roosters like…

Holiday greeting – Speaking about white

Whiteness perception is a special visual experience and represents a complex sensorial effect. One might expect that a reference white (perfect white diffuser with reflectivity R=100% at all wavelength) would be perceived…

So why don’t all brands work this way? Three reasons why the visual lab dip process is awesome: – You like to send and receive packages (who doesn’t?!) – It’s exciting…

The revolution is happening NOW!

The color revolution is happening NOW! Prior revolutions in color management: Consistent viewing (through light box) Objective color measurement (through spectrophotometer) Consistent and reproducible color standards (Achroma, CSI, Pantone etc.)* *(you…