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Holiday greeting – Speaking about white

Whiteness perception is a special visual experience and represents a complex sensorial effect. One might expect that a reference white (perfect white diffuser with reflectivity R=100% at all wavelength) would be perceived…

So why don’t all brands work this way? Three reasons why the visual lab dip process is awesome: – You like to send and receive packages (who doesn’t?!) – It’s exciting…

The revolution is happening NOW!

The color revolution is happening NOW! Prior revolutions in color management: Consistent viewing (through light box) Objective color measurement (through spectrophotometer) Consistent and reproducible color standards (Achroma, CSI, Pantone etc.)* *(you…

Dyehouse of the Year 2016 – pre notice

Which dyehouse is the best at handling color continuity? We are getting close to the announcement of 2016’s Dyehouse of the Year award winner. *All natific CAP mills are nominated, i.e. the top…