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The natific news March 2015

COLOR HITS THE GLOBAL MEDIA SPOTLIGHT ON FEBRUARY 27th. LET’S CLEAR THIS OUT.

The perceived color of a black and blue OR white and gold colored dress was the talking pointacross all social media with color expert’s comments appearing on radio, TV, newspapers and on line. All over the world people could not agree on the colors they were seeing. Just some of the many hypotheses behind the different color perception were:

 

  • Poor photography
  • Memory colors
  • Observer metamerism
  • Simultaneous contrast
  • Variation in viewing and display conditions
  • Chromatic induction

 

From our own personal every day experience we know that cameras can lie and some of us also know that different colors when placed side by side the perceived colors will change. For sure the original photograph was not taken in the most perfect lighting conditions. Different types of monitors, screens and ambient light collectively will all contribute to our perceived color of the dress. However this does not explain how two people looking at the same screen or print in the same conditions see colors so very differently.

Many people will be surprised to learn of the magnitude of natural variation in color perception between ordinary people (excluding those with known color deficiencies). Even people in the design color industries who have been assessed and rated to have good/excellent color discrimination by existing industry color vision tests. The differences between observers will always be there. The dress is an extreme example, but every day thousands of visual color approval/rejection decisions are made where two supply chain partners do not agree, leading to delays, added costs and color variation.

Just by altering thOnce a color, including white, has been selected the only way to accurately specify, pass/fail and manage color in manufacture is through a digital process, where all the production processes and physical aspects that affect how a color is perceived are controlled.

Following five decades of digital color and technology advancements many supply chain participants now choose to work with digital color systems for transparency, efficiency and confidence of secure data with proactive technical color support. Avoiding this type of discussions.e level of illumination from the original picture on the left will cause a significant shift in the color we perceive.

 

But when does WHITE become BLUE or BLUE become WHITE?

It is generally considered blue tinted whites are whiter. Today to produce an aesthetically pleasing white, a blue dye is added to compensate for the slightly yellowish base of many textile materials.

The diagram shows that the percentage of blue dye added to achieve a pleasing brighten white is tiny. Adding too

much and the color becomes light blue and is no longer perceived as white. At what point a white becomes a light blue or a blue becomes a white is highly dependent on the observer preference, the illumination and surrounding colors.

 

Once a color, including white, has been selected the only way to accurately specify, pass/fail and manage color in manufacture is through a digital process, where all the produc

tion processes and physical aspects that affect how a color is

perceived are controlled.

Following five decades of digital color and technology advancements many supply chain participants now choose to work with digital color systems for transparency, efficiency and confidence of secure data with proactive technical color support. Avoiding this type of discussions.

The natific news is sent to our friends and users. Since 2008, the world’s leading international clothing brands, retailers and suppliers have used natific’s quality driven management systems, expertise on-site and consultancy services. Our systems and engineers streamline the color development process and work proactively to meet and improve your color and quality requirements. Enabling all participants to commit to a supply chain based on transparency and a focus on anticipated and managed risks and opportunities.

 

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