This conversation will cut color development time down from 60 days to <5

This conversation will cut your color development down from 60 days to <5

It’s high time to do something if you recognize this conversation:

Brand: Here’s a color I like – can you match it?
Supplier: I don’t know. Let’s try. How about this?
Brand: No.
Supplier: Okay, how about this?
Brand: No, I don’t like that either.
Supplier: Okay, then this – and it’s the best I can do.
Brand: Really?
Supplier: Yes, really.
Brand: I’m thinking about it.
Supplier: Hello??? Do you still want that color?
Brand: Yeah, we’ll approve the first submit.

That’s a conversation that all conventional lab dipping processes are built on.

INSTEAD, imagine that the conversation changes to this:

Brand: Here’s a color that I want on cotton. It can be matched within our tolerances and meet all of our requirements except lightfastness, for which we will accept 2.5.
Supplier: Done.
Supplier: By the way, see how great the production looks.

This second conversation is a reality with color standards that you know can be matched in production by the supplier.

Do you experience the first conversation? Let us know by writing “Help me go from 60 days to <5” to our support team at


your natific team

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