Kelly Mallory has recently joined the team to further expand natific’s North American marketing and sales activities. She will be supporting current customers while managing new business development for natific in the Western Region of the USA and Canada.
Kelly is a recognized textile expert and has been working in the field of color management with brands for 14 years. She holds a bachelor’s degree in Textiles and Clothing from the University of California at Davis. Most recently, she was Color Manager at VF Corporation where she managed the color quality departments at The North Face and JanSport.
When asked about her decision to join natific, Kelly explained, “Prior to joining natific, I was one of their clients. I experienced first-hand how natific services and systems improve the efficiency of the color approval process. Their system just works! Using products and services from natific not only helps a brand keep up with the constant demand for faster production, but also improves the color accuracy and consistency of their products. I’m excited to now be able to share natific products and my experience in using them with other clients to help them improve their color efficiency and consistency. I have been in their shoes and know there’s a proven way to help them!”
Based in the San Francisco Bay area she will mainly serve the western regions of the USA and Canada, but will also contribute her expertise to new customer business worldwide.
Doug Bynum Senior Partner at natific commented: “We are incredibly pleased to have Kelly to strengthen the North American region and to become a new member of the natific Global Team. Her brand color management experience and familiarity with natific systems and services made her an ideal choice to expand natific’s presence and business in the North American market. We welcome Kelly to our company and wish her the greatest success.“